International Exhibition Programme
Planned, organised and led international trade exhibitions in Dubai, London, Milan, Germany, China and Saudi Arabia - representing multiple product lines and organisations across different market cycles.
Throughout my career as CEO, Managing Director and General Manager, I have personally led every aspect of international exhibition strategy and execution.
This has included identifying target markets, selecting and booking the most appropriate exhibitions, coordinating logistics and accommodation, managing PR and promotional activities, designing exhibition stands from concept through to construction, overseeing on-site execution and ensuring rigorous post-event follow-up of every sales lead.
My focus has always been to maximise return on investment by converting exhibition activity into measurable commercial opportunities and long-term business growth.
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Each of these initiatives can be discussed in detail as part of an initial conversation. The context behind the work is often as instructive as the outcome.