Pipeline Product Launch - Europe, Middle East and Far East
Introduced and marketed an innovative range of pipeline products into European, Middle Eastern and Far Eastern markets for Pipelife Group. Full go-to-market execution including distributor network development.
Following Pipelife's (a Wienerberger Group company) acquisition of Cork Plastics in Ireland, I was appointed to lead the integration of the business into the wider Pipelife Group while driving expansion into the UK market.
Working closely with the UK sales team, I successfully introduced the newly acquired product range, led the transition to the Pipelife brand and developed an entirely new UK product catalogue that expanded the product offering fivefold. This strengthened Pipelife's market presence, broadened its commercial proposition and created a platform for significant sales growth in the UK.
Want to know more?
Each of these initiatives can be discussed in detail as part of an initial conversation. The context behind the work is often as instructive as the outcome.